I’ve had this theory for a long time that learning how to express yourself, especially through story, UNlocks something inside of us that spills over into other areas of our lives.
It’s something I’ve tested in multiple ways for many years and with thousands of people, especially young people.
Let me take you on a journey of evolution so you understand the origin of this work.
I put my theory into a book, Being UNapologetic, which then became my brand.
While many people love the idea of living their life UNapologetically, there is one thing that is consistently in the way. It’s what I’ve come to call (and subsequently trademarked) Comparanoia®.
I shared my lifelong work to understand and overcome this phenomenon in my TED Talk, Overcoming Comparanoia®. In that talk, I share what I believe is at the root of the issue and a very simple antidote.
Whether we like it, accept it, or care, TikTok, the media app that can be used for creating and sharing short videos has captured the attention of a generation and, in doing so, has given us the opportunity to learn what’s working and how we can adapt to better engage kids and young people.
Personally, it took me a long time to figure out what to do with this platform. Finally, I chose to be myself on it. You can follow my experimenting (from dancing, duetting, and silliness) on my TikTok account. In doing so, I learned a few things about why the app is so popular and what we, as parents and teachers, can learn to better connect with Gen Zers.
Feeling stuck? UNmovitvated? UNable to move forward or to get stuff done?
In 2017, I had the great fortune of spending 2 days with Joseph McClendon III.
In many ways, you could say he is the science and psychology behind Tony Robbins. In fact, as a neuropsychologist he has a lot to teach us all. One of the most powerful techniques he shares is the his STOP technique.
History is made by those who refuse to follow the status quo.
Rosa Parks refused to sit in the back of a bus, single handedly halting the tide of segregation. Mahatma Gandhi won Indian independence from Britain through nonviolent protest. 24-year-old Mordechai Anielewicz led the Warsaw Ghetto uprising, holding back the inevitable Nazi deportation of the Jews of Warsaw for nearly a month.
Two weeks before stepping onto the stage at TEDx Colorado Springs, former teacher Davide Di Giorgio realized there was one thing he needed to do in his talk that would drive his message home.
More importantly, he wanted to send a message to the thousands of students he had worked with over his lifetime.
It’s the question that keeps getting asked…
It’s the holy grail for Speakers (present and future) — getting more speaking gigs.
Here’s the big, bold statement that I am unequivocally UNAPOLOGETIC about:
Lisa Sasevich, has assumed the throne as The Queen of Sales Conversion not by accident! She is a master (Queen).
You see, if you want to make a sale or be known as a stand-out speaker and authority, the first moments of your presentation matter just as much as (more than) your close! In fact, what you do BEFORE you ever take the stage matters the most!
The secret is a philosophy that I’ve used for many years to create success in education, fitness, and performance. I have adapted the principles with your business and personal success in mind so you can begin to reverse engineer your signature talks and workshops to achieve the same success Lisa, I and other 'knowers of the truth' have enjoyed.
You have a gift; something to offer the world. You know you can provide massive value through your message and the way you present your content, while you build your business and authority in your niche, and create the life you want.
It’s simple, right? All you have to do is get your stuff out there. There is certainly no shortage of platforms and delivery methods in the online world, so, you invest in yourself and your business, create an offer, and you share your message far and wide and shout it from proverbial (digital) mountaintops.
As a speaker, you know that your unique approach to the content you present makes you unique - in theory, a highly bookable commodity for any conference organizer or event planner.
And then you realize (and if you haven’t yet, let me tell you. BOLD statement alert):
It’s no secret that emotion plays a major role in how people make decisions. It's the reason why 'story' has become such a hot topic for speakers and a well known fact when it comes to sales conversion. (Admit it, you’ve been #funneled. I know I have.)
To create an environment where you elicit specific emotions isn't always the easiest proposition. The ideal scenario is for you to create and deliver an experience that results in your audience saying 'WOW'.
Here's the reality when it comes to creating WOW-experiences:
(No offense…I will always be Simon Cowell honest with you.)
The real secret lies in how to sustain the EMOTION created from your initial presentation!
Knowledge and content engages us at the lowest level of the cognitive domain (the thinking part of your brain).
Receiving knowledge ranks at the lowest level of the affective domain (the emotional/feeling part of your brain).
Simply put, if you are going to speak or present a workshop of any kind, sharing your knowledge of how to [fill in the blank awesome way I can level-up your income and life] may get you initial sales and new followers based on your content, however, it will fall short on developing a dedicated following of fans who want more of what you have to share.
And, isn’t that point?
Your audience - every single one of them - is your lifeline and your equity.
